Privacy Policy

Who we are

This website is operated by The Firs Care Home Limited, trading as The Firs Residential Home ("The Firs", "we", "us"). We are a company registered in England and Wales under company number 05323590, and our address is 9 Stevens Lane, Breaston, Derby DE72 3BU.

The Firs Care Home Limited is the data controller for the personal information collected through this website. We are committed to protecting your privacy and to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means keeping your personal data accurate and up to date, storing and destroying it securely, not collecting or keeping more than we need, and protecting it from loss, misuse, unauthorised access and disclosure.

This privacy notice explains how we use personal information collected through this website. Any information you provide will be used only in line with this notice.

What we collect and how we use it

We collect personal information from visitors to this website through online forms, phone calls, emails and job applications. We use it for the following purposes:

• responding to your enquiries and requests, including arranging visits
• processing your job application
• sending you our newsletter, if you have asked to receive it
• telling you about our services, where you have agreed to this

We only ask for the information we need for these purposes. If you are a resident, a relative of a resident or a member of staff, further details of how we process your personal information are set out in our Approved Uses of Personal Data document, available on request.

Our lawful basis

We rely on your consent to send you our newsletter and marketing messages, and you can withdraw that consent at any time. We rely on our legitimate interests to respond to enquiries and arrange visits, and on taking steps at your request before entering into a contract when you apply for a job or a place at The Firs.

Keeping your information secure

We aim to keep the information we hold accurate and up to date. If you find any errors, please let us know and we will correct them.

Personal information is treated as confidential, and we review our security regularly to prevent unauthorised access. Information you give us through this website is shared only with The Firs, unless we tell you otherwise, apart from the service providers who host and support our website and email on our behalf.

National data opt-out

We do not currently share any data for planning or research purposes to which the national data opt-out would apply. We review this every year and whenever we start a new processing activity.

Your rights

Under the UK GDPR you have the right to ask for a copy of the personal information we hold about you, to ask us to correct it, to ask us to delete it or restrict how we use it, to object to how we use it, and to withdraw consent at any time where we rely on consent.

To make a request, please write to the Data Protection Lead, The Firs Care Home Limited, 9 Stevens Lane, Breaston, Derby DE72 3BU, or email director@thefirsderby.co.uk. Please include your name, postal address, email address and details of your request. We may ask you for proof of identity before we share any personal information.

Further details are set out in our Rights of Access to Information Policy and Data Protection Policy, both available on request.

Changes to how we use your information

If we plan to use personal data collected through this website for a new purpose that this notice does not cover, we will tell you before we do so and, where necessary, ask for your consent.

How long we keep your personal data

We keep your personal data only for as long as we need it for the purpose it was collected. Retention periods for different types of personal information are set out in our Rights of Access to Information Policy, available on request.

Links to other websites

This website contains links to other websites that we do not control and that this notice does not cover. If you visit those sites, their operators may collect information from you under their own privacy policies, which may differ from ours.

Cookies

Cookies are small text files placed on your device by websites you visit. We use strictly necessary cookies to make this website work. With your consent, we also use analytics and advertising cookies, including cookies set by Google, to understand how the website is used and to measure our advertising. You can accept or reject these cookies when you first visit, and change your choice at any time through the cookie settings on this website.

Making a complaint

If you are unhappy with how we have used your personal information, please contact us first so that we can put things right. You also have the right to complain to the Information Commissioner's Office (ICO) on 0303 123 1113 or through the ICO website.

This notice was last updated in September 2026.